Larry Lyon Joins the AAM Group as the Director of Business Development
Lyon will be tasked with uncovering & developing new avenues to drive business development & growth…

The AAM Group announced the hire of Larry Lyon as director of business development. The company says this is a strategic addition for AAM, created by AAM’s management and the board of directors, to assure the continued growth of the group.
“The AAM Group and its members have had very positive experiences with Larry in past roles,” says AAM president Tim Odom. “AAM’s board and management are confident in his ability to build our group through new members and targeted organic growth.”
Lyon Has More Than 20 Years of Sales Experience in the Automotive Aftermarket
Lyon brings nearly two decades of experience in the automotive aftermarket, beginning his career at Bestop, where he spent 18 years contributing across all facets of sales, eventually becoming the national sales manager. In 2022, he joined APG/Premier Performance in a new business development role that evolved into senior director of purchasing and portfolio.
“After years of working with many AAM members,” Lyon said, “it’s exciting to now join The AAM Group as part of the team. It’s a first-class organization.”
The AAM Group also recently announced the addition of Josh Lubitz to its supplier relations team.