Langsbard Named Managing Director of Monterey Motorsports Festival
Event allows industry professionals & car aficionados to explore the latest automotive technology & design…
Monterey Motorsports Festival has named Adam Langsbard managing director, responsible for numerous facets of the show.
Langsbard brings a wealth of experience and a proven track record in the automotive and marketing sectors, positioning him to lead the festival to new heights, event officials stated in a press release announcing the new hire.
“Monterey Motorsports Festival is perfectly poised to become the Saturday Car Week destination in Monterey. In 2024, we secured a foothold in the car culture community with nearly 7,000 in attendance, a fantastic variety of cars on display, music, food, activities for children and more. Our future requires a road map to success and bringing Adam aboard is going to be key toward reaching our goals,” said Paolo Manca, founder and CEO of MMF. “With a career marked by a commitment to excellence in marketing and brand partnerships, Adam’s passion for the automotive world and his dedication to fostering collaboration among leading brands will be invaluable to the Monterey Motorsports Festival. We look forward to his leadership and the innovative direction he will bring to our event.”
Most recently, Langsbard served as the vice president of sales and marketing at Velocity Invitational. With his contributions, the event—a three-day motorsports celebration—has attracted automotive enthusiasts and industry leaders alike, the release noted.
His marketing expertise and ability to align corporate industry into the event significantly enhanced Velocity’s visibility and prominence.
“I am thrilled to have the confidence of Mr. Manca to take Monterey Motorsports Festival to the next level. There is a need to fill an open slot in the Saturday of Car Week with a true destination point. Our focus will be enhanced offerings, greater diversity, wider appeal, corporate involvement and a multi-year plan to grow the event,” said Langsbard.
Prior to Velocity Invitational, Langsbard held key roles at Mattel Inc., where he was the brand partnerships lead for the Hot Wheels Legends Tour, as well as UNO Championship Series and later for the Thomas the Train brands.
He also served as the managing director at America’s Automotive Trust – LeMay Museum and as chief marketing officer at the Petersen Automotive Museum.
Scheduled for Aug. 16, 2025, at the iconic Monterey County Fair & Event Center, MMF showcases an array of classic and modern automobiles, including rare and exotic models from around the globe. Sponsorships are currently available for this premier event, presenting a unique opportunity for brands to connect with a diverse and passionate audience.
