La Carrera Panamericana, LIQUI MOLY Mark Successful Rally
Lubricant brand helped steer racers through the iconic cities of Mexico…
The Carrera Panamericana has concluded its 2024 edition, marking the second consecutive year of collaboration with lubricant specialist LIQUI MOLY as the official oil and main partner.
From Oct. 11-17, drivers from across the globe navigated iconic routes in Mexico, passing through Oaxaca, Veracruz, Mexico City, Querétaro, Michoacán, Guanajuato and Aguascalientes, and culminating in San Luis Potosí.
The journey not only showcased the country’s rich cultural and scenic beauty, but also allowed LIQUI MOLY to engage directly with motorsports enthusiasts in every location, the brand stated in a press release highlighting the event.
“This second year of collaboration with the Carrera Panamericana has exceeded our expectations,” said Guillermo Morelos Zaragoza M., CEO of LIQUI MOLY Mexico. “The synergy between both organizations has generated a significant impact in the automotive community and strengthened our presence in the Mexican market. We are thrilled about the possibilities this partnership offers for the years to come.”
In the months leading up to the race and throughout the event, the motor oil manufacturer carried out a variety of promotional activities including events at automotive workshops, retail stores and car dealerships nationwide.
