Kumho Tire Pledges $25,000 to TIA Tire Industry Scholarship Program

Kumho Tire U.S.A. announced a pledge of $25,000 in support of the Tire Industry Association (TIA) Tire Industry Scholarship program, created in partnership with the University of the Aftermarket Foundation (UAF). Kumho has committed $5,000 per year for the next five years to invest in the future workforce of the tire and automotive service industry, company officials stated in a press release.

The TIA Tire Industry Scholarship program awards $2,500 scholarships to students pursuing higher education or trade programs related to the tire and automotive service industry. Administered through the UAF, the program is designed to strengthen the industry pipeline by supporting education.

“Our five-year pledge to the TIA Scholarship program reflects KUMHO’s broader commitment to developing and supporting the next generation of tire industry professionals,” said Ed Cho, CEO Kumho Tire U.S.A. “We are proud to invest in education and help provide greater opportunities for the future workforce who will shape our industry.”

“Kumho Tire U.S.A.’s generous commitment is a powerful investment in the future of our industry,” said Dick Gust, CEO of the Tire Industry Association. “By supporting the Tire Industry Scholarship program, they are helping to build a stronger, more skilled workforce and opening doors for the next generation of industry professionals.”

Kumho Tire joins a growing group of other U.S. Tire Manufacturers Association (USTMA) member companies supporting the scholarship program, which was established in November 2025, noted the release.