Kumho Tire USA Expands 2026 Off-Road Event Schedule

Kumho Tire U.S.A. is significantly expanding its engagement in off-road events throughout 2026. Building on its presence in 2024 and 2025, the company aims to further raise brand awareness; highlight the performance of its dedicated off-road product line, Road Venture; and connect with a broader audience of enthusiasts, company officials stated in a press release.

“We are incredibly excited to bring our dedicated Road Venture product line directly to off-road enthusiasts at major events like Overland Expo and Jeep Beach in 2026,” said Ed Cho, CEO Kumho Tire USA. “Building on our initial involvement since 2024, this year’s expanded presence demonstrates our commitment to the segment and marks a significant milestone in Kumho Tire’s strategy to strengthen connections with SUV and truck consumers.”

2026 Off-Road Event Schedule

Kumho Tire will be present at the following off-road events from March through October 2026:

• Overland Expo SoCal: March 14-15, Costa Mesa, Calif.
• Jeep Beach: April 17-26, Daytona Beach, Fla.
• Overland Expo West: May 15-17, Flagstaff, Ariz.
• Overland Expo PNW: June 26-28, Redmond, Ore.
• New Jersey Jeep Invasion: July 10-12, Wildwood, N.J.
• New Jersey Bronco Invasion: July 17-19, Wildwood, N.J.
• The Smoky Mountain Bronco Stampede: Aug. 14-16, Pigeon Forge, Tenn.
• The Smoky Mountain Invasion: Aug. 20-22, Pigeon Forge, Tenn.
• Off-Road Expo: Oct. 3-4, Costa Mesa, Calif.

Kumho Tire will launch its 2026 event tour at Overland Expo SoCal on March 14, with its all-new 80-foot marketing truck and trailer joining the tour at subsequent stops. The rig will feature interactive experiences, swag giveaways and showcase key tires from the KUMHO Road Venture line. Kumho Tire ambassadors will be on-site to answer questions and help attendees identify the optimal Road Venture tire for their vehicle.