Air filter and intake company K&N Filters has extended its partnership with Team Lucas to include sponsorship of the safety vehicles utilized in the Lucas Oil Off Road Racing Series under the banner of K&N Filters Protection Trucks.
Overall, the K&N partnership in 2018 will span a large number of Team Lucas platforms including LOORRS, the Lucas Oil Regional Off Road Racing Series, the Lucas Oil Modified Series, the Lucas Oil Late Model Dirt Series, the Lucas Oil Drag Boat Racing Series and the Lucas Oil Pro Pulling League.
The five Toyota Tundra K&N Filters Protection Trucks will be the most visible aspect of the program.
“The exposure we receive at these Team Lucas events makes it the perfect venue to showcase our company’s superior product line to both onsite spectators and the dedicated fans watching on television,” said Phil Swire, chief marketing officer, K&N Filters. “Spectators that walk through any Lucas Oil racing paddock will quickly notice how many top-notch competitors have K&N Filters affixed to their performance vehicles.”
K&N will also be the presenting sponsor of a Lucas Oil Off Road Racing Series event as well as one televised event in the Lucas Oil Modified Series, and support the Polaris RZR that will serve as the UTV class pace vehicle in the Lucas Oil Regional Off Road Racing Series.
“K&N Filters has an outstanding reputation worldwide for protecting vehicles through superior filtration,” said Alex Striler, director of sales and marketing for Team Lucas. “Lucas Oil uses only K&N products because our trucks travel long distances hauling heavy equipment to various events, requiring extra horsepower and performance. During race week, these vehicles are also used on muddy or dusty tracks and we can’t afford for anything to go wrong. The safety of our teams and staff are on the line, so we need guaranteed protection. That’s why we’re rebranding the trucks as the K&N Protection Trucks, which will be driven by the Impact Safety Team.”
Television coverage of the various events will appear on CBS, CBS Sports, NBC Sports, MAVTV and Lucas Oil Racing TV-the first streaming TV network dedicated solely to the world of motorsports, according to the company.