Kia America Returns to the Super Bowl Ad Lineup

Kia America returned to the Super Bowl with a 60-second spot featuring the all-new 2024 Kia EV9, the first mass market three-row EV SUV in the U.S.

Designed as a mobile power source, the EV9 is the centerpiece of a comprehensive marketing campaign that kicked off on game day and highlights the power that lives in all of us, the power to brighten someone’s day, the company stated.

“The Kia EV9 is electric like you’ve never seen, and ‘Perfect 10’ will introduce our groundbreaking three-row EV SUV to more than 100 million people with a heartwarming story about the power we all have inside of us, the power to make someone smile,” said Russell Wager, vice president, marketing, Kia America.

Set to Cat Power and Coldplay’s collaborative track “Wish I Was Here,” a young figure skater finishes her program and looks up to see an empty seat beside her dad. As they drive away from the arena, the father recognizes his daughter’s disappointment and detours into the woods and through the snow to a frozen pond in front of a secluded cabin.

After the father strings lights among the bushes and sets up a large speaker – all powered by the EV9’s Vehicle to Load V2L capability – the girl delivers an encore performance on the makeshift ice rink for an audience of one, her grandfather, who watches from inside the cabin.

The 2024 EV9 is arriving in dealerships now and is available for sale in all 50 states.