Kia America Launches Creator Car Configurator on TikTok

Kia America has introduced the Kia TikTok Creator Car Configurator designed exclusively for the TikTok social media app.

Featuring the all-new 2025 K4 compact sedan, the configurator features engaging video transitions that allow the user to build the K4 with the specifications they want and need, according to the carmaker. It takes users from one trim level and color to the next—both interior and exterior—in engaging and entertaining ways.

To bring the first-of-its-kind configurator to life, Kia collaborated with eight popular creators on TikTok to produce a series of engaging videos covering the most popular Kia K4 trim levels and options.

“In an ever-changing world, the Kia TikTok Creator Car Configurator is a new way to connect with consumers on one of the most popular online platforms,” said Russell Wager, vice president, marketing, Kia America. “This configurator allows the user to choose the colors and options they want and build a specific K4 that best suits their needs in a way never available until now. The all-new Kia K4 is a dynamic vehicle and therefore needed an equally dynamic way to deliver an experience unlike any other.”

The new K4 features 29 Advanced Driver-Assistance Systems (ADAS), class-leading rear head room and leg room, an available turbocharged engine and standard multi-link rear suspension on the GT-Line, standard wireless Apple CarPlay4 and Android Auto5 and an available multi-segment display cockpit with a combined nearly 30-inches of digital instrumentation, the company noted.