Keystone to Host Hot Wheels Display at BIG Show
Hot Wheels custom vehicles will be on display at the Keystone BIG Show, set for March 8-9 at the Gaylord Texan in Grapevine, Texas.
Three Hot Wheels custom vehicles will be on display at the BIG Show, including a 1967 Gold Camaro-a real head turner with black stripes and chrome side pipes.
“These vehicles will make for great photo opportunities during the show that are sure to find their way into social media feeds long after the show doors close,” Keystone Automotive Operations stated in a news release.
“Having the Hot Wheels cars at the events should be a lot of fun for our attendees,” said Joe Rutledge, category director for Keystone Automotive Operations. “Their iconic branding is very well known and their success extending the brand’s reach into other product categories creates great sales opportunities for us and our customers. The quality of the brand extends to the quality of the products that share the name so that should bode well from any retailer carrying their new car care product line.”
The annual Keystone Automotive BIG Show brings thousands of aftermarket industry professionals from across north America to learn about new products and take advantage of great buying opportunities.