Kelford Cams Partners with MidwayPlus

Kelford Cams has formed a new partnership with MidwayPlus to launch its new B2B online storefront, the companies announced.

“We are excited that MidwayPlus is helping Kelford Cams once again engage with the North American market at scale. It is important to Kelford to have a direct relationship with the shops and resellers buying our products so that we can be in control of how we are represented and priced in the channel,” said Tony Gault, managing director, Kelford Cams. “MidwayPlus gives us the scale of the legacy wholesale distributors but without the constant pressure on margins. In addition, the sales tax compliance solutions that are bundled with the software are huge for a small company like us. We see MidwayPlus as the Uber to the B2B world and look forward to using their platform to continue to grow our relationships with the installers who are our true customers.”

Fully launched in early 2022, the MidwayPlus software platform allows manufacturers to sell products to aftermarket resellers within a secure transaction platform, the company said.

“We’re excited about our new partnership with the team at Kelford Cams,” said Brian Lounsberry, MidwayPlus CEO. “With the support of brands like Kelford Cams, we continue to expand aftermarket online sales opportunities for global businesses, that are eager to grow their wholesale sales channels in the North American market.”