Kahn Media Acquires TREAD Agency

Kahn Media has acquired the assets of TREAD Agency, a public relations and marketing firm servicing the outdoor industry, the company announced. TREAD Agency will function as a sub-brand of Kahn Media and provide digital marketing services with a focus on shooting sports, fishing and boating, off-road, overland and related market segments.

“Kahn Media is built on delivering marketing services that improve brand positioning, build consumer loyalty, and increase sales and revenue for our clients. Over our 13-year history, we’ve clearly positioned ourselves as a leading agency for companies in the automotive and luxury-lifestyle markets,” said Dan Kahn, president and CEO. “We also have a strong track record of helping clients in the outdoor space achieve significant business growth. The addition of TREAD provides us with a dedicated brand and platform to deliver results for clients both on and off the grid.”

Kahn Media is a full-service integrated marketing agency specializing in public relations, visual storytelling, social media and influencer marketing services that improve brand positioning, expand consumer loyalty and increase sales and revenue. The agency has a 13-year track record as a leader in the automotive, luxury lifestyle and outdoor industries.

TREAD Agency was founded by public relations and marketing veteran Jeff Dillow, the company said. Dillow joined Kahn Media in 2021 and will remain directly engaged with the TREAD Agency brand under Kahn Media.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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