JMPR Named Agency of Record for Edelbrock

Public relations firm JMPR is now the agency of record for Edelbrock LLC.

JMPR, a division of IMRE, will support Edelbrock by enhancing awareness for the brand’s product offerings in the late-model and classic muscle car, hot rod, off-road and JDM sectors among others, while assisting the company with upcoming product launches and sponsorship announcements. The agency was selected by Edelbrock due to its 40-plus years of experience in the automotive aftermarket, business and lifestyle sectors, according to the company.

“Edelbrock is rapidly moving forward as we expand our product lines to state-of-the-art performance upgrades for early and late model cars and trucks,” said Don Barry, president and CEO of Edelbrock. We look forward to JMPR telling the world about our new Pro-Flo 4 EFI kits, AVS2 Series Carburetors, E-Force Supercharger Systems and Edelbrock Diesel Cylinder Heads.”