Jeep’s 2027 Wrangler Sarge Honors Military Roots of the Willys MB

The Jeep brand continues its Twelve 4 Twelve Wrangler series with the debut of the 2027 Jeep Wrangler Sarge, a tribute to the brand’s military heritage. As the eighth release in the yearlong program celebrating Jeep’s 85th anniversary, Wrangler Sarge combines authentic design cues rooted in 1941 with the capability, craftsmanship and refinement expected of a modern Wrangler, company officials stated in a press release.

Also debuting alongside Wrangler Sarge is the Jeep Gladiator Sarge special edition, which carries forward the same heritage-inspired design cues and capability-driven features to the industry’s only open-air pickup truck. Based on the Willy and Rubicon trims, Gladiator Sarge blends rugged off-road capability, best-in-class approach angle and unsurpassed departure angle, with a distinctive, military-inspired aesthetic to go along with an unsurpassed 7,700-pound towing capacity and a maximum payload of 1,720 pounds, noted the release.

“The Jeep Wrangler and Gladiator Sarge limited editions reflect how we honor our Jeep brand heritage, not by looking backward, but by carrying its values forward,” said Bob Borderdorf, Jeep brand CEO. “It’s about purposeful design, authentic details and building vehicles meant to be relied on, whether navigating demanding terrain or everyday roads, while staying true to our roots and meeting the expectations of our customers.”

A Modern Take Inspired by the Willys MB

The exterior of the Jeep Wrangler Sarge is inspired by the Willys MB, brought to life through authentic ’41 accents. First introduced in 2020, the ’41 Green has grown from a limited-run color into a defining symbol of the Jeep brand, the company said. Its deep olive-drab tone pays homage to the original WWII Willys.

Key exterior elements include:

• ’41 Green or white grille surround, a heritage-inspired accent that highlights the signature seven-slot grille
• Exclusive vintage-style 1941 center hood decal paired with military-inspired door star graphics, a tribute to Jeep brand’s heritage (available in ’41 Green or Bright White)
• Bronze tow hooks, delivering functional off-road capability with a distinctive visual accent
• Exclusive 17-inch wheels painted ’41 Green, designed to reinforce the vehicle’s heritage-driven look with standard 33-inch BFGoodrich KO2 All-Terrain tires
• Steel Rubicon Rock Rails with body-color fender flares
• ’41 Green or white Freedom Top hardtop, a cohesive body-color roof that completes the heritage design

Interior Purpose-Built Materials for Resilience & Comfort

Inside, Wrangler Sarge is designed with a mission-ready interior that blends durable materials with elevated craftsmanship, creating an environment built for both resilience and comfort, according to the press release. Cabin features include:

• An exclusive new color space of Cattle Tan Nappa and Drab Green surfaces, reinforcing high-contact areas, including the instrument panel surround, door armrests and center console
• Hard-wearing Soul Cloth on seating surfaces and the mid-instrument panel for balanced comfort and resilience
• Mayan Gold accent stitching across the cabin, as well as key touchpoints, reinforces the interior’s functional character
• Heritage-inspired, signature identifiers include the iconic 1941 cup holder plaque, star medallion shift knob and HVAC pad prints featuring the iconic seven-slot grille
• Rear swing gate plaque reinforces Wrangler Sarge’s connection to Jeep brand history

Orders for the new 2027 Jeep Wrangler and Jeep Gladiator Sarge models will open later this summer with a Wrangler four-door starting MSRP of $100 over a comparably equipped Willys or Rubicon model and a Gladiator starting MSRP of $500 over a comparably equipped Willys and Rubicon model.