Jeep Named America’s Most Patriotic Brand by Brand Keys

Jeep receives the award for the 23rd consecutive year...

For the 23rd year in a row, Jeep is America’s most patriotic brand, according to Brand Keys Most Patriotic Brands survey. 

“Being recognized as America’s most patriotic brand for the 23rd consecutive year is a testament to our passionate owners and enthusiasts who wholeheartedly embrace the outdoor adventure and freedom that our Jeep 4x4s offer,” said Bill Peffer, senior vice president and head of Jeep brand North America.

Jeep Named America's Most Patriotic Brand by Brand Keys | THE SHOP

Brand Keys surveyed more than 7,460 consumers, 18 to 65 years of age, balanced for gender and political affiliation, to assess 1,381 brands in 143 B2C and B2B categories, using Brand Keys emotional engagement measures. The assessments evaluated brand resonance for the single value of patriotism and Jeep was identified as the best for meeting today’s patriotism challenges.

“Patriotism is one of the most powerful values a brand can own. Jeep has primary ownership of that value, with a real emotional underpinning. Jeep has a history forged in the past and the present,” said Robert Passikoff, president and founder of Brand Keys.

The Jeep brand and the USO are also marking 16 years together to help support and keep members of the nation’s military connected to everything that gives meaning to their service. More information can be found at

Pat Curtin

Pat Curtin is the managing editor of THE SHOP magazine.

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