The Jeep brand has sold its five-millionth Jeep Wrangler, a 2023 Jeep Wrangler 4xe Rubicon 20th Anniversary Edition in Earl exterior paint, which was bought by a customer in Camden, New Jersey, the automaker announced. The owner will receive $5,000 worth of Jeep Performance Parts (JPP) by Mopar and lifetime Jeep Wave customer care benefits, Jeep said.
This milestone coincides with the introduction of the 2024 Jeep Wrangler, which will be sold in markets around the world, and the launch of the “Famous for Freedom” global marketing campaign, featuring the celebrated 1995 track, “California Love.”
The Jeep Wrangler has been one of the most recognizable nameplates in the industry since its unveiling at the 1986 Chicago Auto Show as a 1987 model, Jeep said, when it replaced the Jeep CJ and continued the legacy established by the original 1941 Willys MB.
“With 5 million Wranglers sold, the Jeep brand continues to grow, fueled by the unwavering passion of the Jeep global community,” said Jim Morrison, senior vice president and head of Jeep brand North America. “With legendary 4×4 capability, open-air-freedom and a timeless design, the Wrangler embodies the spirit and the soul of the Jeep brand.
“More than 80% of the 5 million Wranglers sold since 1986 are still on the road, having fun out there and showcasing the amazing staying power of the vehicle. Our new 2024 Wrangler raises the bar once again as the most capable Wrangler yet, with more technology, safety features and refinement,” Morrison added.
The very first Jeep Wrangler, with the model code YJ, entered into production line 37 years ago at the American Motors Corporation factory, according to Jeep, and went on to sell 630,000 units between 1987 and 1995. It was followed by the TJ in 1996, the JK in 2006 and the JL in 2017.