“The HERCULINER brand embodies strength, durability, self-reliance, and the same DIY enthusiasm as our existing J-B Weld customer base, making it an excellent addition,” said J-B Weld Chairman and CEO, Chip Hanson. “We look forward to continuing to build on HERCULINER’s customer reach, and leveraging market expertise to provide innovative products to this category and its customers.”
HERCULINER created its original DIY Truck Bed Liner Kit over 20 years ago. It is built to provide a tough, textured polyurethane coating that prevents rust without chipping, flaking or peeling, the company said.
J-B Weld established itself in the DIY market in 1969 with its metal “cold weld” epoxy adhesive that served as an alternative to traditional torch welding and high strength repair opportunities. Since then, J-B Weld has broadened its product portfolio to include adhesives for metal, wood, plastic and general-purpose use.