IMR Inc. Names New Sales Director

IMR Inc. Names New Sales Director | THE SHOPIMR Inc., an automotive market research firm, has recently hired Michael Rukov as sales director, the company announced.

Rukov brings automotive aftermarket experience to his new role with over 15 years in the industry, according to IMR, previously holding positions at RepWorks, Continental Corporation, VDO and One Stop Part Source.

“We are very excited to welcome Michael to the IMR sales team,” said CEO and president Bill Thompson. “He has a unique skillset derived from his extensive industry experience working in the product management, strategy and business development sides of the aftermarket industry. We know he will be a great asset to our company and customers.”

Rukov obtained his bachelor’s degree from Pitzer College and is a graduate of Northwood University’s University of the Aftermarket Leadership 2.0 and Global Leadership 3.0 programs. He also achieved a Master Automotive Aftermarket Professional (MAAP) designation, along with an executive MBA degree from the Northwood University DeVos School of Business.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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