Tecumseh, Michigan-based ididit is on a mission.
The manufacturer announced an ambitious new initiative to engage directly with the grassroots builders across the country who buy, install and endorse the steering columns and accessories crafted by the Michigan company.
The inaugural “I Did It With ididit” Tour stops at grassroots races and car events across the country in search of not only the best vehicles, but the up-and-coming builders behind the scenes who are the backbone of the aftermarket industry. ididit team members will award three builders per event with a custom gift as recognition to their talent and tenacity. At the end of the tour, a final winner will be named and receive a grand prize package from ididit.
Builders and fans are encouraged to follow the tour at @ididitsteering on Instagram and track the #ididitwithididit hashtag on social media for updates, photos and videos as ididit showcases the best grassroots builds in the country. If you’ll be at an “I Did It With ididit” Tour stop, make sure to tag ididit – fans at each event will receive an “I Did It With ididit Tour” takeaway.
The tour is part of ididit’s dedication to showcasing grassroots builders who continue to keep building in the face of challenges. The company’s latest marketing efforts highlight the 2017 Tri-Five of the Year, built by Matt Martinez from his garage in Thornton, Colorado. Martinez built the black beauty from the ground up and crafted an award-winning vehicle with the help of friends, family and partners like ididit.
“Every build has a story,” Marty Waterstraut of ididit said. “But the stories behind the builds happening in the home garages and small shops around the country are full of drive, determination and just plain bravado. Those stories are what the aftermarket industry is about. The constant drive to keep building. We can’t wait to see the impressive trucks on display at LST. It’s a great way to start the tour and meet with some of the most talented truck builders out there.”
The “I Did It With ididit” Tour kicks off at The Lone Star Throwdown, Feb 23-25 in Conroe, Texas.
To learn more about the “I Did It With ididit” Tour and see scheduled events, go to www.ididit.com.
Builders are also encouraged to submit build and project information for ididit product consideration at http://www.performancebusinessmedia.com/sponsorship-submissions