Hyundai Motor Group to Launch Infotainment, AI Platform Across All Future Models

Nov 13, 2020

Hyundai Motor Group and NVIDIA have announced the roll-out of the NVIDIA DRIVE ‘connected car’ platform across all new models from Hyundai, Kia and Genesis from 2022 onwards.

The technical cooperation with NVIDIA, a computing company, will enable Hyundai Motor Group to develop high-performance ‘connected car’ computing systems for its next-generation models, the automaker said. From entry-level to premium vehicles, all future models will feature in-vehicle infotainment (IVI) systems powered by NVIDIA DRIVE as standard. NVIDIA DRIVE includes a hardware and software stack, enabling Hyundai Motor Group’s IVI systems to combine audio, video, navigation, connectivity and artificial intelligence (AI)-based ‘connected car’ services.

Using the NVIDIA DRIVE platform for its future models will allow the Group’s brands to offer customers seamless and continuously enhanced in-vehicle AI user experiences, the company says.

Hyundai Motor Group has been working with NVIDIA since 2015, and the NVIDIA DRIVE platform already underpins the IVI systems found in the Genesis GV80 and G80. The companies have also been collaborating on an advanced digital cockpit, due to be launched in late 2021.

“NVIDIA brought consumer electronic functionality and a graphics-rich user interface to infotainment systems more than a decade ago,” said Ali Kani, Vice President of Autonomous Vehicles at NVIDIA. “Now, we are once again transforming these systems through the power of AI, helping Hyundai Motor Group increase safety and value, along with enhancing customer satisfaction, throughout the lifetime of the vehicle.”

“At Hyundai Motor Group, we are committed to delivering greater value, safety, functionality and enjoyment over the lifetime of the car,” said Paul Choo, Senior Vice President of Electronics Tech Unit at Hyundai Motor Group. “The NVIDIA DRIVE platform is proven – it is scalable, energy-efficient and has the performance to support our next generation of software-defined vehicles.”