Hyundai Motor Debuts ELANTRA N TCR in Gran Turismo 7

Hyundai Motor Company has announced the debut of the Hyundai ELANTRA N TCR in the globally renowned racing simulation game, Gran Turismo 7.

This announcement, made during the Gran Turismo World Series 2025 World Final at Fukuoka International Congress Center in Japan, commemorates a decade of successful collaboration between Hyundai Motor and Polyphony Digital, the creator of the Gran Turismo series, company officials stated in a press release.

The ELANTRA N TCR, a high-performance touring car with proven success in motorsport, will be introduced to the game with the January 2026 update under the name “ELANTRA N TC.” This aligns with the 10th anniversary of the Hyundai N brand, which first captured global attention with the N 2025 Vision Gran Turismo concept car unveiled at the 2015 Frankfurt Motor Show, noted the release. The concept car was a futuristic hydrogen-powered hypercar that defined the brand’s high-performance aspirations.

During the event, Hyundai Motor and Polyphony Digital jointly presented the ELANTRA N TCR alongside visuals highlighting their 10-year collaboration. The presentation also reflected on the evolution of the Hyundai N brand, from concept to motorsport dominance and integration into interactive digital experiences.

“We are proud to announce the launch of the ELANTRA N TCR in Gran Turismo 7 at the Gran Turismo World Series 2025 World Final,” said Joon Park, vice president of N Brand Management Group at Hyundai Motor Company. “This milestone marks the 10th anniversary of Hyundai N and our enduring collaboration with Polyphony Digital, reaffirming our commitment to bringing the thrill of racing to enthusiasts worldwide. We will continue to strengthen our partnership with Gran Turismo by introducing next-generation high-performance vehicles and race cars that bridge the virtual and real worlds, driving Hyundai N’s passion for performance.”

The January 2026 Gran Turismo Update

The ELANTRA N TCR, a key highlight of the January 2026 update, is one of the most successful touring cars to date, the company said. The model has achieved five consecutive class wins at the Nürburgring 24 Hours endurance race (2021–25) and three straight victories in the FIA TCR World Tour Drivers’ Championship (2022–24).

The January update also features an exclusive Hyundai N-themed menu at GT Café, along with additional enhancements to the Hyundai Museum at Brand Central, allowing players to explore the history and innovation behind Hyundai’s performance brand in-game.

With the ELANTRA N TCR entering Gran Turismo 7, Hyundai Motor says that it is set to further expand its presence in e-Motorsport, blending cutting-edge automotive innovation with digital entertainment. The collaboration underscores the company’s commitment to bridging the gap between real-world performance and virtual experiences, empowering both car enthusiasts and gamers worldwide.