Hyundai Launches IONIQ EV Brand

Aug 10, 2020

Hyundai Motor Company has launched its new IONIQ brand dedicated to battery electric vehicles, the automaker announced.

Under the IONIQ brand, Hyundai Motor will introduce three new dedicated models over the next four years with more models to follow.

“The IONIQ brand will change the paradigm of EV customer experience,” said Wonhong Cho, executive vice president and global chief marketing officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”

Hyundai will be launching a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs.

The first model under the IONIQ brand will be the IONIQ 5 midsize CUV that will launch in early 2021. IONIQ 5 is based on the concept EV ’45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car.

In 2022, Hyundai will introduce IONIQ 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by IONIQ 7, a large SUV in early 2024.

IONIQ brand models will sit on an Electric Global Modular Platform, known as E-GMP, that will enable fast charging capability and plentiful driving range, the company says.

The EV-dedicated platform will allow Hyundai to reimagine the vehicle interior as “smart living space,” the company says, with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers.