Hyundai Motor Group kicked off an exhibition and road tour of 20 art cars in New York City to bring attention to the South Korean city of Busan’s bid to host the 2030 World Expo.
The fleet, which features Hyundai IONIQ 5 and IONIQ 6 all-electric models as well as Genesis luxury brand’s Electrified G80 sedan, is wrapped in graffiti artwork created by renowned Korean artist JAY FLOW.
The idea is to showcase the vibrant spirit of Busan through colorful designs depicting the city’s icons and the slogan “Busan is Ready,” Hyundai officials noted.
Coinciding with the UN General Assembly High-Level Week 2023, the art car exhibition and road tour made appearances in late September at Genesis House New York, located in the cultural and artistic hub of Manhattan’s Meatpacking District, and key New York landmarks including Times Square.
The group is actively supporting and generating global support for Busan in its bid for the Expo. This includes deploying art cars in major cities worldwide, conducting bid support activities at international events and emphasizing Busan’s commitment to a carbon-neutral expo with eco-friendly transportation for Bureau International des Expositions (BIE) delegations, according to the company.
The exposure follows the successful unveiling of art cars in Jakarta, Indonesia, during the ASEAN Summit and in New Delhi, India, during G20-related events. The artwork has received global acclaim, further bolstering support for Busan’s bid, according to the company.