According to company representatives, the new name “represents the company’s evolution from a manufacturer of plasma cutting products to a multi-technology provider of industrial cutting solutions.”
Hypertherm Associates will continue to offer its lineup of industrial cutting solutions including plasma, waterjet, software and more, organized under four distinct businesses. Hypertherm will continue as the brand for plasma cutting solutions, while OMAX will remain the name for its market-leading waterjet cutting systems. Two newly defined groups, the Hypertherm Associates Software Group and Hypertherm Associates Aftermarket Group, will encompass product brands such as ProNest, Robotmaster, Centricut laser and AccuStream waterjet parts.
“We wanted our new corporate name to reflect our people-focused culture as a 100% associate-owned company. Our founders established a passion for customer-focused technology innovation, put the development and wellbeing of our people—our Associates—at the center of the equation, and then gave ownership of the company to those Associates to carry that vision forward,” said Evan Smith, president and CEO of Hypertherm Associates. “It reinforces our focus on people, from our customers, partners, and surrounding communities to our Associates, who own the company. It cements our long-term commitment and focus on customer-focused technology innovation and partnership, and to our communities, rather than external shareholders or investors.”
Along with the new name, Hypertherm Associates is introducing a new corporate logo and updated logos for its technology brands, the company said.