Video has taken over the internet, driven in large part by YouTube. The video platform has become the second largest search engine behind Google, with over 2 billion users. More than 80% of 18-49 year-olds in the U.S. watch videos on YouTube, reaching more people than any TV network. And by 2022, online videos will make up more than 82% of all consumer internet traffic.
But you can’t just set up a YouTube channel, upload a few videos and call it a day. You need to understand how YouTube works so you can make it work for you.
Luckily, Kahn Media has put together a helpful guide with some tips for developing your shop’s YouTube channel.
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