How a Hot Rod Shop Survived a Century

The Oakland hot rod shop started in 1911 working on wheels and bodies for horse-drawn carriages.

Moal Coachbuilders have built a reputation as one of the country’s top hot-rod shops and they’ve done it by keeping it in the family for over a century.

Started in 1911, family patriarch William Moal originally worked on wheels and bodies for horse-drawn carriages, before making the transition to automobiles and erecting the Oakland, California-building that still houses the metal-shaping outfit in 1946.

The shop, now run by William’s great-grandsons, David and Michael Moal, was recently profiled by Hagerty. Read all about the Moal clan’s artistry, handiwork and a few of their recent projects here.

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