Hot Shot’s Secret Receives Performance Chemical Category Award
Based on dollar share growth, the award was presented by Circana at the Seventh Annual Automotive Aftermarket Performance Awards at AAPEX 2025…
Hot Shot’s Secret was recognized by Circana as the top performer in 2025 in the performance chemical category. The award, based on dollar share growth, was announced recently at the Seventh Annual Automotive Aftermarket Performance Awards at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.
Circana uses technology, AI and data to track the fastest-moving retail consumer goods of companies with at least $25 million in sales. Awards were given at AAPEX in categories of accessories and appearance, chemicals, additives and fluids, maintenance and repair, tires and e-commerce.
Josh Steinmetz, Hot Shot’s Secret brand manager, says, “We couldn’t have done it without you—our loyal fans, dealers and partners. Your trust and support continue to fuel everything we do. Thank you for making Hot Shot’s Secret your go-to name for performance and reliability.”
Lubrication specialties president, Brett Tennar, adds, “Our products are engineered to resolve specific issues, make equipment last longer, improve mileage or efficiency. We first test in our world-class R&D lab and through independent third parties before testing on the track or off-road for real-world results. There’s a reason why our products consistently get stellar reviews.”
Hot Shot’s Secret currently offers over 50 high-performance chemicals—oils, additives and specialty lubricants developed for automotive, motorsports, RV, powersports, HD/fleet and agricultural markets.
