Hot Shot’s Secret Named a USA Today 2026 Most Trusted Brand
The multi-category list highlights companies that consumers identify as ones they feel confident doing business with…
Ohio-based Hot Shot’s Secret, an aftermarket manufacturer of high‑performance fuels, oils and additives, was recently named to the 2026 Most Trusted Brands List by USA Today and Plant-A Insights Group.
The USA Today Most Trusted Brands List highlights companies that consumers identify as ones they feel confident in doing business with—brands that they trust. Researchers began with a list of more than 20,000 brands from multiple categories including household and general retail, restaurants and catering, food and beverages, electronics and more.
“We’re incredibly grateful to be recognized on USA Today’s Most Trusted Brands list,” says Brett Tennar, president of LSI, maker of Hot Shot’s Secret. “This honor means a great deal to our team because trust is something we work hard to earn every day. From the beginning, our mission has been to deliver the best possible products that solved real-world issues. We want our customers to feel confident in what they’re buying, with science-backed claims and products. We’re thankful to everyone who has put their trust in our brand and we remain committed to standing behind our products with the quality, value and money-back guarantee our customers expect.”
More than 23,000 U.S. consumers participated in the online survey, according to a press release announcing the award, which was distributed late last year in partnership with marketing intelligence firm MediaRada.
Hot Shot’s Secret was listed as a top-tier trusted brand in the category of Automotive Aftermarket & Specialty Lubricants category, the release noted. Receiving a total of four out of five stars, it was the only lubricant company listed this year.
