Hot Shot’s Secret Announces 2022 Motorsports Sponsorship Program

Hot Shot’s Secret is currently seeking applicants for its 2022 Motorsports Sponsorship program, the company announced.

“Our motorsports sponsorship program is based on a working relationship with top racers, pullers and other competitors that have the desire, passion and time to advance the science of our lubricants,” said Kyle Fischer, Lubrication Specialties Inc. director of Branding & Promotions. “In reality, our sponsorship opportunities are limited, and this is largely due to how much time and resources we dedicate to working so closely with our sponsored teams and drivers, as opposed to other companies that simply sponsor from a distance.”

Lubrication Specialties Inc. (LSI) has invited motorsports teams that would like to serve as an ambassador for the Hot Shot’s Secret brand to apply for sponsorship, the company said. Those selected for sponsorship will have the option to receive the following:

  • Free and/or deeply discounted high-performance formulas
  • Free and/or deeply discounted oil and/or fuel analysis
  • Free and/or deeply discounted Hot Shot’s Secret swag
  • Exclusive access to R&D testing of the latest lubricant technologies
  • Opportunities for custom formulated products for your application
  • Exclusive access to new products before being made available to the public
  • Featured editorials on your vehicle through our various media outlets
  • Promotional opportunities through interviews and video production
  • Exclusive access to secret sales made available only to sponsored partners
  • Exclusive independent dealer opportunities to generate revenue

Click here to apply.

The online application requests contact information, vehicle information including modifications, social media presence, race/win history, awards and press exposure, event schedule, current sponsors and information on lubricant brands now being used.

To participate in the company’s Brand Ambassador program, Hot Shot’s Secret offers a custom coupon code that racers can promote to help bring awareness to the Hot Shot’s Secret brand, the company said. As an official Ambassador, the supplied custom coupon code can be used by the racer’s fans and followers for an online discount off Hot Shot’s Secret products. Each time a purchase is made with the racer’s custom coupon code, Brand Ambassadors will receive points that earn free products, merchandise and more. Points can also accumulate by completing promotional tasks in their Brand Ambassador dashboard.

“Many of our race relationships have started in diesel motorsports, but we are looking at all opportunities that are presented via our online application process and we are excited to work with our existing and new ambassadors for our brand in 2022,” Fischer added.

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