Hot Shot’s Secret Expands Distribution
Lubrication Specialties Inc. is expanding distribution of its products to Walmart, O’Reilly Auto Parts and Summit Racing Equipment.
Stiction Eliminator, the company’s flagship product, is available in the 32-ounce bottle at over 1,400 Walmart stores nationwide with a broader offering of Hot Shot’s Secret products available online at Walmart.com. In addition, Stiction Eliminator, Diesel Extreme and FR3 Friction Reducer are now available at all 5,000-plus O’Reilly Auto Parts stores. Finally, the entire Hot Shot’s Secret line of products is now available online at Summit Racing Equipment.
“Sales are definitely on the uptick and we could not be more excited,” said Kyle Fischer, Lubrication Specialties Inc. director of marketing. “This year we are continuing to grow our commitment to brand awareness to support online and retail sales by expanding our level of commitment to sponsorships, cable TV buys, PR as well as social media and print advertising across multiple markets. This increase in distribution is in line with our plans to reach multiple markets where consumers choose to shop. Our growth and expansion plans are on track with forecasting and we are looking forward to following up with more distribution announcements later this year.”
Lubrication Specialties, Inc. first entered the automotive aftermarket in 2005 with Stiction Eliminator, an oil additive for gas and diesel-powered vehicles. Today, Lubrication Specialties Inc. manufactures over 30 products for gas and diesel-powered vehicles.