Horizon Global Corp. and its OEM division Horizon Automotive sponsored the Chevrolet Detroit Belle Isle Grand Prix this weekend. It was the third consecutive year that the company participated.
“Over the years, this event has helped support and beautify the city of Detroit in many ways, thanks to the millions of dollars in revenue generated by this premier event. It’s an honor and a privilege to be connected with this event,” said Carl Bizon, interim CEO of Horizon Global.
Horizon Automotive had visible branding on the crosswalk leading to the island, and also in its chalet located on the front stretch where the company hosted customers and industry figures. Horizon Global also sponsors Team Penske and the No. 22 IndyCar, driven by Simon Pagenaud.
“Taking part in the annual event, held each year on Belle Isle, enables the Horizon team to engage with other companies based in the Metro Detroit area and community members who purchase vehicles with our OEM products,” said James Tindell, interim president of Horizon Global Americas. “Horizon’s partnership with Team Penske increases the exposure for our brands and products to the Detroit community and the global Grand Prix viewing audience.”