Hoosier Racing Tire Enters the Car Care Market
Performance tire manufacturer introduces car cleaning, care & shine offerings…
Hoosier Racing Tire is entering the car care market with its Hoosier Daddy and Hoosier Momma car cleaning, care and shine products.
Having debuted in the new product showcase at the 2024 PRI Show, the new line was created in collaboration with Century Chemical and includes glass cleaner, bug and tar remover, exterior wash concentrate, interior cleaner, wheel and tire cleaner, degreaser and tire shine offerings.
“At Hoosier, pushing the limits is in our DNA—both on the track and off,” said Joerg Burfien, president & CEO of Hoosier Racing Tire. “We’re thrilled to bring that same passion to an exciting new arena. Partnering with the experts at Century Chemical, we’ve crafted a car cleaning product line that’s as tough as the racers who trust our tires and perfect for anyone who takes pride in making their car look as incredible as it performs.”
With roots in Indiana, Century Chemical has nearly 100 years of chemical engineering expertise, the companies noted in a press release introducing the new line.
