Hoonigan is bringing its brand of automotive mayhem to the Oct. 30-Nov. 2 SEMA Show.
The SEMA of Shred will transform Booth 62109, located outside of the South Hall near Paradise Avenue and Convention Center Way, into a faithful recreation of Hoonigan’s iconic Donut Garage yard. The outdoor exhibit will include celebrity influencers from the automotive realm and beyond, gaming simulators, the infamous ScumBug build, and the brand’s signature antics consisting of burnouts, donuts, and massive hucks, according to the company.
“With 80 percent of their audience between 13-34 years old, Hoonigan is connecting the industry with an important demographic,” said Peter MacGillivray, SEMA vice president of events and business development. “We’re excited to welcome them to the 2018 SEMA Show, as they bring a new, fresh approach to the automotive aftermarket and represent a valuable, difficult-to-reach audience.”
Hoonigan plans to broadcast its SEMA action on its Twitch channel and on Hoonigan’s Daily Transmission YouTube show.