Honeywell Updates Direction of Garrett Brand
Honeywell’s Transportation Systems business is rebranding to take on the Garrett name.
The Garrett brand ties back to Honeywell’s turbo origins in the 1950s. Honeywell Transportation Systems has been using the Garrett name to brand its current portfolio of aftermarket replacement and performance upgrade turbochargers for gasoline and diesel passenger and commercial vehicles.
The Garrett brand also will utilize the new tag line Advancing Motion to “embrace the future and the broader portfolio of differentiated products and services that Transportation Systems offers its global customers,” according to the company.
Garrett is currently positioned to be a global leader in turbocharger technologies for a broad range of engine types across automobile, truck and other vehicle markets, according to the company. It will build upon its established track record by helping automakers also develop electrified powertrains with its eBoosting solutions and connected vehicles that use Garrett software for safe and secure performance, according to the company.
“There is a strong emotional attachment to the Garrett name, which has stood for pioneering turbo technology for more than 60 years and has made an indelible mark on the driving habits of millions of vehicle owners as well as the history of automotive engine performance,” said Olivier Rabiller, president and CEO of Transportation Systems. “Moving forward, the Garrett name will continue to be synonymous with turbocharging technologies and also support the tangible progress and investments we have made in electric products, software and connected vehicles, and the future growth we see reshaping our industry.
“We believe the next generation of vehicles will require a complementary mix of high-performance technologies to meet more stringent global environmental standards and demands for safer and more reliable electrified powertrains and connected cars,” Rabiller added. “We see our role as an enabler for redefining and advancing how technology will move people and goods. Garrett Advancing Motion captures both our traditional automotive domain experience as well as our capability for applying cross-industry excellence to solve problems.”
Garrett Motion Inc. will be the legal entity name of the publicly-traded company upon successful completion of the transition. Honeywell is a Fortune 100 diversified technology and manufacturing.
