Highline Warren Acquires Sprayway
Acquisition adds professional-grade cleaning brand to company’s growing portfolio, offering significant growth opportunities across retail, e‑commerce & B2B channels…
Highline Warren, a provider of automotive and household care solutions, announced it has acquired the Sprayway brand from PLZ Corp. Sprayway is the cleaning brand known for its original foaming glass cleaner and professional-grade performance since 1947, company officials stated in a press release.
Sprayway brings a portfolio anchored by its ammonia-free, streak-free foaming glass cleaner—the No. 2 brand in U.S. glass by unit share with the category’s No. 1 sales velocity—alongside growing offerings in liquid formats, wipes, household surface care, auto appearance and industrial solutions, noted the release.
Highline Warren To Elevate Sprayway’s Presence & Introduce New Product Lines
“Sprayway is a well-regarded, growing brand with loyal consumers and retail partners,” said Darcy Curran, Highline Warren CEO. “We’re thrilled to welcome Sprayway into our expanding portfolio of maintenance consumables. We look forward to enhancing Sprayway’s accessibility through our nationwide distribution network and industry-leading 98.5% fill rate, while also introducing new product lines. Our strong retail relationships and supply chain expertise will allow us to continue to drive increased distribution, delivering seamless solutions for customers.”
“The Sprayway brand has grown significantly across retail channels over the last several years and is poised to be a powerhouse in the cleaning segment. Joining Highline Warren creates a platform to accelerate innovation in Sprayway’s adjacent markets like auto and industrial, while maintaining the professional-grade quality customers trust,” said Fenton Challgren, CEO of PLZ Corp.
Highline Warren says that it is well-positioned to elevate Sprayway’s presence and power its expansion into adjacent categories. This strategic brand extension enables Highline Warren to leverage its national footprint, deepen customer engagement and substantially broaden Sprayway’s presence across a diverse array of retail and distribution channels.
