High Performance Expo & MotorTrend Partner for Inaugural Event
The partnership with MotorTrend comes alongside the addition of Eric Schwab on the HPX advisory council...
MotorTrend Group and the High Performance Expo (HPX) announced that the two have formed a strategic alliance to bring the best of business and enthusiast elements to the inaugural HPX. Details of the partnership are still to be announced but promise to bring high-quality and engaging opportunities to the June 2025 show, officials noted in a press release.
“By partnering with HPX for an all-new show focused on the cutting edge of automotive performance innovation, MotorTrend sees opportunities to develop activations that cater to both the growing racing and aftermarket sectors,” said Eric Schwab, chief commercial officer of MotorTrend. “We look forward to bringing decades of world-class automotive knowledge and experiential expertise to the inaugural HPX.”
In addition, HPX recently announced that Schwab has joined the newly formed HPX advisory council as a charter member. The council, which is comprised of a wide-variety of auto racing and automotive-related aftermarket industry leaders and experts to provide long-term consultation and advice, share opinions and develop recommendations to help build the long-term growth of the annual show.
“HPX is thrilled to partner with MotorTrend and have Eric Schwab on our advisory council. The support of MotorTrend’s senior leadership will raise the bar in our efforts to bring the newest and most exciting show to the industry and enthusiasts,” said Dana Teague, HPX general manager.
MotorTrend and other entities in its portfolio, like Hot Rod and Super Street, are developing concepts and activations to merge business and consumer experiences in a way that is seamless for all segments of the industry.
“Coming off the wildly successful Hot Rod Power Tour, this partnership with HPX and our parent company, MotorTrend, helps us get closer to enthusiasts and the kinds of events and activations we are committed to bring to the industry,” said Mike Galami, Hot Rod’s network director.
The inaugural High Performance Expo, the exclusive business and enthusiast show of the North Carolina Motorsports Association, will be held from June 3-5, 2025, at the Charlotte Convention Center.
