Hella Pagid Takes Customers to the Track

Dec 5, 2019

Hella Pagid recently said thank you to the shops who service consumers throughout the US and Canada by taking more than 20 customers the TCR America finale at Las Vegas Motor Speedway. As part of the experience, customers had the opportunity to meet Risi Competizione racing team crew and its driver James Walker.

As part of the experience, Hella Pagid customers also were able to ride in a Ferrari 458 GT3 challenge car with drivers Anthony Lazzaro and James Walker behind the wheel. “No more than satisfaction and excitement were expressed on the customers faces after riding at full speed around the circuit” affirms Pablo Sanchez, senior marketing manager at HELLA. “We are looking forward to repeat this promotion in the following year.”

Since the beginning of 2019, the brake specialist Hella Pagid has been main sponsor and supplier for Risi Competizione racing team for the TCR Americas Series. The team finished in third place in the season standings with its Alfa Romeo Giulietta during the 2019 season.

Hella Pagid will continue its association with Risi Competizione for the upcoming season 2020.