Head-Up Displays Grab Attention at CES 2025
TCL CSOT unveils advanced smart cockpit display solutions showcasing new tech…
Chinese display technology company TCL CSOT introduced CES 2025 attendees to some of the latest smart cockpit technology driving the increased popularity of head-up displays (HUD).
The company’s automotive display zone demonstrated three future smart cockpit trends: advanced P (passenger)-HUD with remote display solutions, innovative central control display combinations, and the integration of ultra-wide displays with AR (augmented reality)-HUD technology, representing the mainstream direction of the world automotive market, the company noted in a press release.
The company’s 3D AR-HUD, featuring both W (windshield)-HUD and AR-HUD display capabilities, utilizes a 5.5-inch LCD panel with 2560×1440 resolution (PPI 534) and 7.5% penetration rate at high resolution. The AR area employs raster display technology, achieving naked-eye 3D effects with an 11×5.4-degree field of view.
The Panoramic HUD with Built-in ALS is TCL CSOT’s first P-HUD equipped with integrated ALS technology. The system features three 11.98-inch LCD screens that replace traditional dashboard and PIDs (public information displays). The integrated ALS technology enables automatic adjustment of screen brightness and color temperature in response to ambient conditions, enhancing driving safety and comfort.
The CID (center information display) & PID 2-in-1 Display (26.45-inch) represent the company’s vision for future cockpit displays. This ultra-wide screen with a 32:9 aspect ratio features extremely narrow borders and a seamless design, allowing for use in both front-integrated displays and rear-seat entertainment systems. The display utilizes just two driver ICs to manage both display and touch control functions across the entire screen, creating a vast canvas for UI designs and applications development.
The company sees future market trends focusing on LTPS (low-temperature polycrystalline silicon) LCD technology for automotive applications.
“LTPS LCD technology will remain the mainstream solution for automotive displays due to its superior device stability and high carrier mobility characteristics. These advantages enable products to meet rigorous automotive safety requirements while delivering ultra-narrow bezels and optimal IC driving solutions,” officials stated.
Looking ahead, TCL CSOT identifies key trends in automotive display development, including continuous enhancement of center console and entertainment display performance, evolution toward cost-effective instrument cluster designs with potential HUD integration, and emerging opportunities in smart mirrors and related applications.
