Hagerty Adds Concours d’Elegance of America to Growing Event Portfolio

Apr 15, 2021

To advance its mission of preserving, protecting and expanding top-quality events and experiences for automotive enthusiasts, Hagerty has acquired and is partnering with the Concours d’Elegance of America in Detroit.

The move follows Hagerty’s recent acquisitions of other top automotive events, including the Greenwich Concours d’Elegance and the California Mille, according to the company.

“The Concours d’Elegance of America is a premier event in the home of American car culture, and we couldn’t be more honored to have the opportunity to help make it even better,” said McKeel Hagerty, CEO of Hagerty.

Hagerty will work in tandem with the existing operational team to raise the profile of the Concours annual event. Tara Noftz will continue as director and Larry Moss will remain as board chairman.

The event’s philanthropic mission will remain focused on automotive education and supporting local charities.

“Sometimes change can be serendipitous,” Moss said. “In this case, we have found the perfect caretaker for our cherished event, which will allow the Concours and its partners to focus on a common goal—producing the richest automotive experience while serving the needs of our community.”

The 42nd annual Concours d’Elegance of America is planned for July 23-25. The event originated 41 years ago at Meadow Brook Hall, the historic Detroit-area home of Matilda Dodge Wilson, widow of automotive pioneer John Dodge.

In 2011, the event moved to the grounds of the Inn at St. John’s in Plymouth, Michigan. The 2021 field will boast more than 250 significant classic and historically relevant vehicles ranging from the Gaslight era and modern collectibles to supercars.

Hagerty hosts, partners with, or participates in more than 2,000 car events annually. The company has a major presence at the nation’s largest events in Pebble Beach, California, and Amelia Island, Florida, as well as the annual auction week in Scottsdale, Arizona. Hagerty’s Festival of the Unexceptional, a lighthearted, concours-style event is an annual highlight in the United Kingdom.