Group Led by Dale Earnhardt Jr. Purchases CARS Tour Late Model Series

Group Led by Dale Earnhardt Jr. Purchases CARS Tour Late Model Series | THE SHOPA group led by current and former NASCAR drivers Dale Earnhardt Jr., Jeff Burton, Kevin Harvick and Justin Marks has acquired the Solid Rock Carriers CARS Tour asphalt late model series, the series announced.

“This is a dream come true for me,” said Earnhardt Jr. “I’m a huge fan of the CARS Tour and local short-track racing. The competition, the tracks, and the drivers are some of the best around. These regional series are vital to the quality of racing you see at the top level. Jack (McNelly, CARS Tour founder) has done a tremendous job establishing the CARS Tour as a preeminent series, and I’m thrilled to be part of its future.”

Aside from the ownership transition, the CARS Tour will remain unchanged, the series said. The 2023 schedule is set with 19 race weekends, and McNelly and his staff will continue to oversee operations and track events.

According to the new ownership group, the contingent will collectively aim to bolster the health and longevity of the CARS Tour by providing proficiencies in brand management, business strategy and partnership acquisition and retention, series officals said.

“Owning and developing the CARS Tour has been an honor and one I’m immensely proud of,” said McNelly. “Fortunately, it’s in the best of hands with this new group. They have the passion and talent to take the Tour to the next level. I can’t wait to see what this next chapter brings for everyone involved.

“I give my heartfelt thanks to all that have contributed to the success of the series over the years. It has truly been a team effort. The CARS Tour staff, officials, competitors, sponsors and fans have made this series one of the best in the country.”

Entering its ninth season in 2023, the CARS Tour features both Pro Late Models and Late Model Stock Cars.

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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