Goodyear Opens Special Motor City Garage Retail Concept in Detroit
Goodyear Auto Service Center showcases the company's products, technology & heritage, offering a “look at the future of vehicle care”…
Tiremaker Goodyear opened its Goodyear Motor City Garage in Michigan during the 2026 Woodward Dream Cruise in August, unveiling its first retail concept store. Located at 3075 East Grand Boulevard in Detroit, the special Goodyear Auto Service Center showcases the company’s products, technology and heritage and “gives a look at the vision for the future of vehicle care.”
Inspired by destination concepts such as the Starbucks Reserve Roastery and Nike House of Innovation concepts, the Goodyear Motor City Garage is designed as a gathering spot where enthusiasts can connect with car culture, explore the latest tire technology and engage with Goodyear in a new way, according to company officials.
“Some of the best vehicles in the world have been laying down Goodyear rubber in Detroit since Henry Ford put them on his 999 race car in 1901. From track to tarmac to trail, Goodyear makes tires worth bragging about, ” said Goodyear CEO Mark Stewart. “Whether you’re an enthusiast looking for ultra-high performance or just need help picking the best tires to get your SUV through the school pickup line, we’re looking to show you how easy Goodyear can make vehicle care. Detroit’s car culture makes it the perfect place to showcase our new retail concept alongside our Mobile Garage service that can install tires and service your vehicle right in your driveway.”
Tire Service & More in an Upgraded Environment
The Goodyear Motor City Garage offers tires and service in an enthusiast environment. Guests can visit the Goodyear Motor City Garage for the same expert service available at other Goodyear Auto Service locations, including:
- Tire sales and installation
- Oil changes
- Alignments
- Brake service
- Battery replacement
- Free vehicle inspections
- Preventive maintenance
As a tribute to the city that helped shape American car culture, the Goodyear Motor City Garage will also showcase a custom, one-of-a-kind, Detroit-themed Eagle racing tire. The tire is laser-carved with a “love letter” to Detroit that celebrates the city’s automotive heritage and Goodyear’s longstanding connection to the Motor City and its auto enthusiasts. The letter concludes with “We might be from Akron, but we grew up here. Still. Always. Forever.”
