Goodyear, NASCAR Renew Tire Deal

Goodyear Tire & Rubber Company and NASCAR have renewed their partnership with a new multi-year agreement to keep Goodyear’s position as the exclusive tire for NASCAR’s top three national series, the organizations announced.

The agreement continues Goodyear’s designation as the “Official Tire of NASCAR,” as well as the title sponsor of the annual Goodyear 400, NASCAR’s Official Throwback Weekend Cup Series race at Darlington Raceway.

“From our manufacturing plants to offices around the world, racing is ingrained in our culture, and the importance of our relationship with NASCAR is reflected in the quality, performance and engineering we put into every Goodyear Eagle race tire,” said Richard J. Kramer, chairman, chief executive officer and president at Goodyear. “Our performance on the race track plays an active role in the success of the sport and inspires the development of our consumer tires, fueling our commitment to take performance and innovation to the next level.”