Goodyear Names Adam Medley as the Winner of Its 41st Highway Hero Award
A J.B. Hunt truck driver, Medley joins a long list of commercial truck drivers honored for courageous acts in service of others…
The Goodyear Tire & Rubber Company started accepting nominations for its 41st Highway Hero Award back in December of last year. On Aug. 20, 2025, the company announced the winner: J.B. Hunt Transport Inc. truck driver Adam Medley of Omro, Wisconsin.
Medley, a J.B. Hunt driver since 2019, was driving on County Rd A in Green Lake, Wisconsin, on July 28, 2024. Like many truck drivers in the area, he was accustomed to seeing debris on the road. When Medley spotted something ahead, he instinctively began to steer around it. As he drew closer, Medley was surprised to see a person lying in the road. Quickly pulling over to a safe spot, he hurried back to help the individual off the road and contacted the police, who soon arrived to assist.
Recognizing Heroism on the Road
The Highway Hero program was established in 1983 to recognize commercial drivers who go above and beyond their regular duties and act courageously for the good of others on roadways across the U.S. and Canada, company officials stated in a press release. Each year, Goodyear conducts a nationwide call for entries, asking the trucking community to nominate a driver who demonstrated an extraordinary act of courage on the road. A panel of independent industry judges decides the winner.
“In a moment where every second counted, Adam put the safety and well-being of others first,” said Nick Hobbs, chief operating officer at J.B. Hunt. “His actions exemplified integrity and selflessness, and we are excited that Goodyear has recognized him with this year’s Highway Hero Award.”
“Adam’s story continues to remind us that professional truck drivers are the unsung heroes of our roads,” said Joe Burke, vice president, Goodyear North America Commercial. “His quick and professional response to this unexpected situation demonstrates the integrity, dedication and compassion that define what’s the best of our industry.”
Medley will be honored with a cash prize and an exclusive ride on the Goodyear blimp, which celebrates its 100th anniversary this year.
The Goodyear Highway Hero Award is one way Goodyear helps recognize the growth and importance of the commercial trucking industry, noted the release. To learn more about the Highway Hero Award, visit the Goodyear newsroom.
