GM Launches Campaign to Simplify EV Charging
General Motors recently introduced Ultium Charge 360, a new campaign that aims to integrate charging networks, GM vehicle mobile apps and other products and services to simplify the overall charging experience for GM electric vehicle owners, the automaker announced. Ultium Charge 360 builds on GM’s existing charging efforts to provide GM EV owners more confidence and convenience when it comes to EV charging, the company said.
“GM agrees with the customer need for a robust charging experience that makes the transition to an EV seamless and helps drive mass adoption,” said Travis Hester, GM’s chief EV officer. “As we launch 30 EVs globally by the end of 2025, Ultium Charge 360 simplifies and improves the at-home charging experience and the public charging experience – whether it’s community-based or road-trip charging.”
Ultium Charge 360 will offer:
Access to Charging: GM will continue to work with a variety of third parties, including charge point operators, electric utilities and government agencies to make home, workplace, public and fleet charging ubiquitous for customers.
Mobile Apps: GM will continue to update the GM vehicle mobile apps to provide an even more intuitive mobile experience that makes navigating to a charging station, plugging into a charger and paying for charging simple.
Products and Services: To help ensure the transition to an EV is seamless, GM is working to offer EV owners charging accessories and installation services tailored to their lifestyle. For example, GM will cover standard installation of Level 2 charging capability for eligible customers who purchase or lease a 2022 Bolt EUV or Bolt EV in collaboration with Qmerit.
In addition to introducing Ultium Charge 360, GM also announced progress on its EV infrastructure strategy:
GM now has signed agreements with seven major charging providers: Blink Charging, ChargePoint, EV Connect, EVgo, FLO, Greenlots and SemaConnect. Through their GM vehicle mobile apps, EV customers will soon be able to see real-time information from nearly 60,000 charging plugs throughout the U.S. and Canada, find stations along a route and initiate and pay for charging.
The first GM and EVgo sites are now live in Washington, California and Florida, nine months after a commitment to add more than 2,700 fast chargers in cities and suburbs by the end of 2025 was first announced. Each site is capable of delivering up to 350 kilowatts and averages four chargers per site. GM and EVgo are on track to have approximately 500 fast charging stalls live by the end of 2021.
