GESi has an exclusive distribution partner in the United States, and non-exclusive distribution partners in the rest of the world, according to company representatives. The MidwayPlus portal allows GESi to maintain and manage its exclusive U.S. relationship and its international distributors through one platform, and support its direct-to-consumer (D2C) channel with accurate product information, the company said. All aspects of ordering, tax compliance, data, discounts, specials, marketing and business-to-business (B2B) ordering are also handled through the MidwayPlus B2B portal, the company said.
“In today’s world where traditional distribution strategies have been challenged by new digital processes that blur the lines between D2C and B2B, companies require a platform that gives them complete control over their distribution channels,” said GESi CEO Eric Latino, “MidwayPlus is the only platform with the flexibility to allow us to achieve our goals and manage them in one place.”
“We are excited to partner with GESi, an emissions control company that is helping the performance industry achieve emissions compliance,” said Albert Reda, business development manager at MidwayPlus. “Empowering brands with the ability to effectively manage their channel strategy is top of mind at MidwayPlus. We understand that every go-to-market strategy is unique and will vary based on geography, industry etc. The MidwayPlus platform will help the team at GESi manage their wholesale client portfolio, including private label partnerships”.