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Jonathan Goolsby of Goolsby Customs won the Glasurit Best Paint Award at the 2017 SEMA Show. Goolsby is pictured with BASF North
Jonathan Goolsby of Goolsby Customs won the Glasurit Best Paint Award at the 2017 SEMA Show. Goolsby is pictured with BASF North American Marketing Director Dan Bihlmeyer (left), and award judge Chip Foose (right).

Glasurit Best Paint Award Goes to Goolsby Customs


A 1940 Ford convertible built by Jonathan Goolsby of Goolsby Customs Inc. was crowned the winner of the third annual BASF Glasurit Best Paint Award at the 2017 SEMA Show. The award was presented at the show by Chip Foose

The 1940 convertible stood out for the perfectly executed color that kept in tradition with the build, according to Foose, who also served as a judge for the award. Goolsby used an exclusive Glasurit Cabernet Goolsby Edition color from the Glasurit 55 Line color for the car. The color was developed through BASF’s Color Ideation process, during which Goolsby worked with BASF Color Expert Paul Czornij to bring his vision of to life.

“The craftsmanship and quality was far above past years,” Foose said. “Jonathan and his crew at Goolsby Customs built one of my favorite cars at SEMA. The ’39 front-end, the ’41 – ‘48 top and the ¼ windows proportioned the car the way it should have been built in 1940. From design to fit and finish, this is the type of car that inspires me and keeps me excited about the industry.”

“Our goal in every build is to fabricate something new and unique, from the chassis through to the finish,” Goolsby said. “Earning the Glasurit Best Paint Award lets us know we are achieving our goal. For BASF to recognize that in our build makes the long hours and late nights well worth it—that, and a happy customer.”

Other notable finalists for the award included a 1972 AMC Javelin AMX painted in Glasurit 55 Line Jalop Gold by Jim and Mike Ring at Ringbrothers, owned by Prestone, and a 1969 Chevrolet Camaro painted by Alan Palmer at Roadster Shop in Glasurit 90 Line Split Second Black.

The Glasurit Best Paint Award was created to honor outstanding excellence in vehicle painting using Glasurit 22, 55 or 90 Line products, including primer, color and clear. Contestants are judged based on fit and finish, quality of preparation and final presentation.

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