Germans Loyal to LIQUI MOLY
Readers of four automobile magazines have again chosen LIQUI MOLY as the best oil brand. A total of 7.2 million readers of the Auto Bild, Auto Motor und Sport, Auto Zeitung and Motor Klassik magazines in Germany were surveyed.
“This clear vote is an award and obligation at once,” said Ernst Prost, CEO of LIQUI MOLY.
For Auto Motor und Sport and Auto Zeitung, this is the eighth year in a row that LIQUI MOLY has been chosen as the best oil brand. For Auto Bild and Motor Klassik, it is the seventh year in a row.
“It is very exciting for us when the results are released. Almost like at the Oscars,” Prost said. “The good performance in the readers’ surveys is so important to us because it is a democratic vote and it offers an honest picture of the mood.”
“To be voted as the best oil brand again and again for almost a decade, that doesn’t happen by itself,” said Günter Hiermaier, head of domestic and Austrian sales. “This is the result of the hard teamwork of all 850 employees. We want to offer our customers the best products and the best service.”
The popularity of LIQUI MOLY is partly due to global sponsorship activities, according to the company. Over the past few months, the brand was visible at numerous winter sports events. “It is currently represented at the MotoGP motorbike world championship and in May it will be at the Ice Hockey World Championships in Denmark,” said marketing director Peter Baumann.
The company also credits its popularity to the millions of dollars it invests into research and development each year. This year, it was $6.5 million, according to the company.
“We are in close contact with the world’s major car manufacturers and therefore offer our customers oils with the corresponding approval,” said development director David Kaiser. “The customer can get lubricants from us for classic cars just as it can for vehicles with the latest engine technology.”
All lubricants go through the same complex testing processes, according to the company, and “this allows us to ensure a permanently consistent product quality of the highest level.”