Genesis Magma Racing Debuts Full-Scale GMR-001 Hypercar

Genesis Magma Racing (GMR) unveiled its full-scale GMR-001 Hypercar and team identity, including livery and race suits, marking a bold step in the brand’s global motorsport ambitions, according to company officials in a press release. The global reveal of the GMR-001 Hypercar ahead of the New York International Auto Show lays the groundwork for the team’s 2026 WEC debut, culminating in the ultimate challenge: the 24 Hours of Le Mans.

Currently on display at the New York International Auto Show, Genesis says the GMR-001 Hypercar builds on its signature “Athletic Elegance” design philosophy, and its striking livery embodies the brand’s commitment to blending Korean heritage with motorsport innovation, setting a new standard for creativity on the global racing stage.

Sculpted for Speed

Inspired by the brand’s Magma performance lineup, the GMR-001 Hypercar combines aerodynamic precision with sculptural fluidity, balancing elegance and aggression, noted the press release. The GMR-001 Hypercar features Genesis’ signature Two-Line lighting, wrapping horizontally around the front and rear to emphasize width and aerodynamic intent. The company says the inclusion of the design ensures visual brand consistency with Genesis’ road-car range, without compromising the nighttime visibility vital in endurance racing.

The GMR-001 Hypercar’s bodywork, crafted at Genesis Design Europe under chief creative officer Luc Donckerwolke, features a Parabolic Line along the side profile. A flat underbody plate supports aerodynamic efficiency, while integrated inlets extract hot air to enhance thermal performance.

While final specifications remain under wraps, the GMR-001 Hypercar’s hybrid powertrain and chassis, developed in partnership with ORECA Motorsport, promise to deliver highly competitive performance and speed.

GMR-001 Hypercar Livery: A Nod to Korean Heritage

Genesis says the GMR-001 Hypercar’s livery marries intensity with subtlety, dominated by the signature Magma orange—a hue symbolizing Korea’s vibrant energy. Integrated into the design is the Korean lettering for “Magma” (마그마), with its consonants “ㅁ, ㄱ, ㅁ” forming geometric motifs that echo the team’s logo. This visual language reflects Genesis’ fusion of cultural authenticity and innovation, ensuring the GMR-001 Hypercar stands out as a moving emblem of Korean identity.

GMR Race Suits: Wearable Heritage

Complementing the GMR-001 Hypercar, the Genesis Magma Racing team’s suits feature the brand’s signature Two-Line in combination with G-Matrix graphics. The suits’ design reinforces the connection between driver, machine and brand identity, says the company.

Wearing these suits are the individuals tasked with bringing Genesis Magma Racing’s vision to life on track. The driver roster includes André Lotterer, a three-time 24 Hours of Le Mans winner, and Luis “Pipo” Derani, a four-time victor at the 12 Hours of Sebring, both central to shaping the team’s performance ahead of its WEC debut.