Genesis Reveals the G90 Wingback Concept as Part of Its Magma Program

Genesis marked its 10th anniversary with the world premiere of its first high-performance Magma production model, signaling the marque’s direction for the next decade. Alongside the unveiling of the GV60 Magma, the automaker also introduced the G90 Wingback Concept, illustrating the brand’s evolution from a young luxury brand to a luxury high-performance brand, company officials stated in a press release.

Chief creative officer Luc Donckerwolke personally drove the G90 Wingback Concept for its reveal. Its design characteristics visually mark it as a Magma product, while the variations on familiar lines from the production G90 model hint at the customization that Genesis offers to its customers, noted the release. According to Donckerwolke, the G90 Wingback Concept is a “bridge between Magma and the One of One bespoke program.”

The Wingback Concept Speaks to Luxury & High Performance

The Wingback Concept is built on an unmodified G90 platform with a 10.5-foot wheelbase and 16.7-foot length. Signature Genesis design cues like the Crest Grille, Parabolic Line and the distinctive Two-Line headlamps are intensified, giving the concept an aggressive stance while maintaining an aristocratic demeanor, the company said.

“At the moment, there is, let’s say, a multiplication of SUVs. And this fast growth will create a saturation,” said Donckerwolke. “This is when other typologies of cars are going to become attractive again. This is why I strongly believe in not having a typology monoculture.”

The G90 Wingback Concept features a dynamic front fascia adorned with the signature Crest Grille and a more sculpted front bumper bearing the Magma insignia, with large lower air intakes flanked by canards on both sides. Flared wheel arches give it a wider stance, housing custom 22-inch wheels fitted with low-profile tires.

In profile, the G90 Wingback Concept carries the parabolic line and the long wheelbase of the G90, with the roofline stretched to achieve a sleek grand tourer wagon silhouette. The rear end replaces the sedan’s trunk with a tailgate housing a sharply raked rear window framed by two spoilers, further accentuated by the performance-inspired rear diffuser structure.

Magma Is Much More Than Just a Color

In juxtaposition to the company’s signature vibrant Magma Orange, the G90 Wingback Concept is finished in a deep green. “Magma is much more than a color,” said Donckerwolke. “It’s about showing what is possible when Korean innovation meets global ambition. It represents a distinct Korean vision of care, respect and balance.

“Magma does not shout; it invites. Where most chase aggression and extremes, we seek balance. Magma is designed to be rewarding, not challenging; to complement the driver, not to intimidate them.”

Inside, the concept’s Magma DNA is present in the green-colored Magma stitching and details in the quilted Chamude (a suede-like material) seats and door trim, as well as complementing touches on the steering wheel, dash and console. The sporty seats also feature an embroidered Magma logo.

Expansion of the Magma Program

Genesis says the G90 Wingback Concept highlights that it intends to extend the Magma program to include a spectrum of typologies across its current and future lineup, ranging from sports cars to coupes and convertibles. All of them are, as Donckerwolke described, “the materialization of the iron fist in a velvet glove”—the duality of power and control wrapped in an elegant package.