GEN-Y Hitch Partners with R&R Marketing Consultants

R&R Marketing Consultants Inc. (RRMCI) has been tapped by GEN-Y Hitch to provide sales and marketing services throughout the United States and Canada, the firm announced.

RRMCI will represent GEN-Y Hitch’s product lineup, including the MEGA-DUTY, The BOSS, Aluminum Loading Ramps, accessories and more.

“R&R Marketing Consultants prides itself on partnering with clients whom we believe to be the very best at what they do, and GEN-Y is that perfect partner,” said Chuck Lenhart, COO, RRMCI. “GEN-Y strives to build the very best product possible and whose innovations are now setting the high-bar standard in towing safety, reliability and job site dependability. We are extremely excited to help GEN-Y to the next level and beyond.”

Based in Nappanee, Indiana, GEN-Y Hitch provides a full lineup of towing and hauling solutions manufactured in the United States, the company said.

“GEN-Y Hitch is excited to announce our partnership with R&R Marketing,” said Jason Helmuth, sales manager, GEN-Y Hitch. “Through months of research, we believe that R&R is the best fit in the industry to help us develop new key marketing avenues and to grow our current customer base. Their reputation in the industry is that of working hard and getting the job done.”

A.J. Hecht

A.J. Hecht is the managing editor of THE SHOP and host of the In Gear with THE SHOP podcast. Have an idea, a tip, or a question you’d like to see answered? Contact A.J. at

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