GEARWRENCH is partnering with Don Schumacher Racing to be the official tool supplier of NHRA driver Ron Capps and the NAPA Auto Parts Funny Car team, the company announced.
“Getting involved with Ron and the NAPA team and NHRA is a no-brainer,” said Rena Fiorello, director of brand management at GEARWRENCH. “Drag racing is one of those sports where the fans can really relate. They tinker on their own cars at home and bring them out to their local dragstrips on open test-and-tune nights. NHRA fans are our target audience, and Ron will be an excellent ambassador for us.”
As the official tool supplier of the NAPA Auto Parts Funny Car team, GEARWRENCH branding will be featured on Capps’ 11,000-horsepower Dodge Charger SRT Hellcat, his firesuit, NAPA crew member shirts and throughout the NAPA hospitality area. GEARWRENCH is also planning to partner with NAPA Auto Parts on various activation programs and appearances both on and off the track.
The multi-year agreement between GEARWRENCH and DSR’s NAPA Funny Car team marks the tool maker’s first foray into NHRA drag racing since 2014.
“I’m delighted to bring GEARWRENCH into our NHRA world,” said Capps, the 2016 NHRA Funny Car world champion. “The racing on the track at any NHRA event is always incredible, but as we know, most of those races are won in the pit area where the talented teams tear these cars apart and put them back together in a matter of minutes.”